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San Francisco Magazine - December 1975




DISCOVERIES / JACK SHELTON
Holiday Help

Seafood Cocktail Sauce is easy to
prepare. For convenience sake, I have pur-
chased it already made, but outside this
last-minute rush use, I have never really
seen the need to stock up on it. Yet, there
is always that one exception and the one I
have just discovered is it. Seafood Cock-
tail Sauce by E. Waldo Ward is now on
my pantry shelf to be used regardless of
how much time I have.
The success of any recipe for such a con-
diment depends much upon the strength of
the horseradish and/or Tobasco, and
whether it contains either regular ketchup
or chile sauce. But putting together a ren-
dition equal to E. Waldo Ward’s would
require a bit more expertise, time and
money than called for in any basic for-
mula. You would have to amass water-
melon rind, cabbage, celery, and onions in
addition to the usual ingredients. And I
would imagine the superiority of Mr.
Ward’s sauce is also due in part to the use
of a tomato puree in place of the ubi-
quitous ketchup.
No matter if you ordinarily prefer ex-
perimenting on your own with cocktail
sauces or are on the search for first-class

mixtures outside your own kitchen, you
would do well to try a jar of Seafood
Cocktail Sauce by E. Waldo Ward & Son
of Sierra Madre, California. It certainly
will spruce up your holiday table.
I found the nine-ounce jar at the Torn
Ranch in San Rafael for $1.59. This
delightful shop also presents all manner of
marvelous edibles, including superb dried
fruits and nuts. (Complete catalogue will
be sent upon request.)
For you readers well beyond Marin
County, you will find E. Waldo Ward’s
cocktail sauce in Palo Alto at the Village
Cheese House, 157 Town & Country Vil-
lage; in Menlo Park at Draeger’s Market,
1010 University Drive; in Oakland at the
Piedmont Grocery, 4038 Piedmont
Avenue; and Curds & Whey, 6311 College
Avenue; in San Francisco at the Cannery,
2801 Leavenworth; and Geranio’s Grocery
Company, 2500 Fillmore. Or, for a $1.35
handling and postage charge, you may
order directly from the Torn Ranch, 813
Fourth Street, San Rafael, 94901; tele-
phone (415) 457-2080.
San Francisco: December 1975


© 1975 San Francisco Magazine

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E. Waldo Ward & Son, Inc.
273 E. Highland Ave.
Sierra Madre, CA 91024
(626) 355-1218
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